Everything You Need to Know About Marketing Your Ecommerce Business in 2022

Being able to set up an ecommerce business is one of the best things you can do in 2022 if you’re looking for a new career path. Since the global pandemic, many people have reassessed their career paths and a lot have decided to take the plunge and set up their own businesses. Research from FreeAgent found that around 64% of Brits revealed plans to start new businesses in January of this year, which shows how perception towards startups has changed in the wake of COVID-19.

These days there are more opportunities than ever to launch a startup, and it’s something that can even be done from your bedroom with a laptop. Ecommerce is one of the easiest routes into entrepreneurship, and one of the best ways of being able to launch a brand new business. If you are serious about this, then you need to be clear about the best ways of marketing your ecommerce company in 2022, and trying to utilise as many techniques as you can is such an important part of approaching this. 

Social Media

Social media is the most powerful marketing weapon at your disposal these days, especially when promoting as a brand new company. There are so many options for being able to market the company via things like content, videos, photos, and endorsements. There are plenty of different social media platforms that you can market across, such as Instagram, Twitter, and Facebook. And you should look to make use of things like messenger services, creating groups, using things like Twitter Spaces, and interacting with potential customers. Social media gives you unprecedented levels of engagement as a new business, and the best thing about it is that it is completely free. You could even consider approaching influencers or celebrities on social media and asking if they will promote your products or services, which gives you an even greater reach as a new company. 

Build Your Email Database

Email marketing is perhaps the oldest form of online marketing, and even to this day it remains one of the most effective. There are so many reasons why you need to utilise email marketing, and this is such a great option for helping to drive traffic to your ecommerce store. Incredibly, according to statistics from Hubspot, 4 out of 5 marketing professionals admitted they would rather give up social media than email marketing. Being able to build a strong email database is one of the most effective ways of promoting your ecommerce business, and helping to drive people to the brand as effectively as possible. 

Use PPC Marketing

Pay-per-click marketing is a highly underrated form of marketing for your business, and it can have a huge impact on the levels of success you are likely to achieve. PPC is a type of marketing where you pay for every click your ad receives. It’s a great way of measuring how successful and cost-effective a particular marketing campaign is, and lets you target your marketing more effectively. PPC models are a great addition to any marketing campaign, and can be an essential part of driving traffic to your store and being able to market your ecommerce business more effectively this year. 

Integrate SEO

Being able to optimise your site for SEO is one of the best things you can do to stand out and make a big difference. This is one of the best ways of being able to improve your visibility in search engine results and drive more organic traffic to your business. Content is king, and on-page content in particular is one of the best things you can do to improve your ecommerce marketing is to make sure you have the best possible SEO. This means revamping your existing content to flow better, include vital keywords, and stand out among your competitors. There are a lot of things that you can do to make the most of this, and it is important to make sure you focus on SEO integration as a modern ecommerce brand.

Multichannel Marketing

It is important that you don’t restrict yourself as a modern company, and this is something that you need to work on as much as possible, which means embracing multichannel marketing. You can expand your reach as a brand by selling across multiple channels, and this includes your online store, but also online marketplaces such as Amazon, eBay, and more. Research by Sellbrite suggests that businesses selling across 3 or more channels can increase sales by 144%, and this is essential for helping to attract more interest as a company. You have to make sure you think about the best ways of improving your marketing and coming up with great ways of being more successful.


Cross-promotion is something that doesn’t get talked about enough these days, and there are a lot of ways of being able to make this work for you. Teaming up with other companies to promote your products and services together is one of the strongest ways of being able to market yourself as an ecommerce brand in 2022. There are so many elements that play a role in this, and you need to try to focus on this as much as you can. Find a business with a similar target audience that offers a product that will complement yours, and team up together to try to focus on the best ways of driving business to your sites. Cross-promotion is a great way of opening up additional avenues to help market your company, and this is something that you need to work on as much as you possibly can.

There are loads of effective ways of being able to promote your ecommerce business effectively in 2022, and the more you can do to improve upon this, the better. This is something that you have to try to focus on as much as possible, and there are a lot of great ways of helping you to achieve this moving forward. Coming up with a diverse range of excellent marketing techniques can make a huge difference to the way in which you are able to improve your ecommerce marketing this year, and you can start reaping the benefits of this right now.